FROM DASHBOARD TO WARDROBE.

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MORE THAN MERCH

We built the platform. You built the success stories. Every campaign, every partnership, every win, that's you making it real.

This gear is for the believers. The builders. The ones who were here when it was just getting started and stayed through the grind. You made Cruva what it is today.

"We started Cruva with nothing but a belief that TikTok Shop brands deserved better tools. You're the ones who proved us right."

— CEO @ Cruva, Sebastian Nelson

BUILT FOR THE GRIND

The hoodie that works as hard as you do

This isn't just another hoodie, it's what you throw on for those late-night campaign builds and early morning strategy calls. Soft fleece that feels right whether you're at your desk managing hundreds of affiliates or grabbing coffee between client meetings.

Designed for the ones who understand that scaling takes work, and comfort shouldn't be a compromise. Premium materials, clean Cruva branding, built to last through the grind.

Shop our hoodie

WEAR YOUR WINS

The tee for every day you're building

Simple, clean, essential. This is the shirt you reach for when you're putting in the reps, running outreach campaigns, closing partnerships, making moves on TikTok Shop. Soft cotton that breathes, fits right, and holds up wash after wash.

For the brands who know that consistency beats perfection. Quality basics for quality work. Rep Cruva, rep the hustle, rep what you're building every single day.

Shop our heavyweight tee